His respect and commitment to the organisers is not unique, however. It is something that is seen in everyone who is involved with the race. From any of the more than 500 volunteers who tirelessly cheer on and support the runners, to the 3,400 athletes crossing the starting line - many of whom who are returning for another helping - to the local municipality, landowners and businesses of Cortina d’Ampezzo.
The Lavaredo organisational team set the tone for the whole event, smiling and motivating everyone from beginning to end. They are determined and resolute in the commitment, spending 51 weeks a year negotiating with the hundreds of parties involved in staging an event of this kind. But their job does not stop there. You will always see them at the finish line, welcoming in weary runners whatever the hour, be they the elites, mid-afternoon on Saturday or the courageous amateurs, dragging themselves across the finish line at 2am.
As Keith talks about them he can’t help continuing with stories of the same commitment and strength at all levels. “The aid stations are open for seven or eight hours each, but they retain the same energy and enthusiasm for all the runners, if not more for the amateurs. The elites have teams of support crew, but those who are coming round afterwards are on their own and the aid station teams take it as a personal responsibility to make sure they have been fed properly, their water bottles are filled up and they are ready to carry on on their odyssey.”